On 12 September 2026, KADOKAWA Game Linkage opened the first physical outpost of its online shopping site "ebten" on the 4th floor of Animate Akihabara ANNEX in Akihabara, Tokyo. The new store is called "ebten Branch Office in Animate Akihabara ANNEX" and is the first real-world location where fans can see and buy merchandise that was previously only available through the ebten EC site.
"Goods you normally only see through a web browser can now be seen and bought on the spot" — that is the fan-requested real-world base that has appeared in Akihabara. At the ebten branch office, a selection of goods currently sold online is available for purchase, and sample units of the "DX Packs" bundled with pre-orders of popular game software are on display. The opening adds the experience and reassurance of a physical store to the appeal of the online shop, with the aim of delivering new excitement to fans.
Store overview
- Store name: ebten Branch Office in Animate Akihabara ANNEX
- Opening date: Saturday, 12 September 2026
- Location: 4th floor, Animate Akihabara ANNEX
- Opening hours: Weekdays 10:00–21:00 / Weekends and public holidays 10:00–20:00 (same as the building)
Highlights and what to look for
- Corner of related ebten goods — The store sets up a corner collecting related goods available from ebten. Various themed features are planned to match different seasons.
- Permanent sale of selected ebten products — A curated selection of goods currently sold through ebten is available for purchase. The Akihabara storefront is now a new base where you can see the actual items and buy them on the spot at any time.
- Permanent display of "DX Pack" sample units — Sample units of merchandise included in "DX Packs" for products currently available for pre-order on ebten are displayed in the store. Before reserving or purchasing, you can check the actual size and specifications of the physical items directly at the shop.
Opening campaign: free shipping coupon
To celebrate the opening of the ebten branch office, the store is giving customers one coupon per transaction during the event period for use on the ebten EC site. Coupons are limited and will end once stock runs out, and details may change without notice.
Coupon terms: For a single purchase of ¥3,000 or more (tax included) on the ebten EC site, the free shipping coupon can be used once. The coupon is valid until 23:59 on Sunday, 18 October 2026. Please note that some products are excluded from coupon use.
About KADOKAWA Game Linkage
KADOKAWA Game Linkage Co., Ltd. (President: Hidesuke Toyoshima) is a wholly owned subsidiary of KADOKAWA Corporation. The company operates game media businesses including the publication of information magazines such as "Famitsu" and "Dengeki Game," web service operation, and video distribution. In addition, it works on merchandise production, event planning and management, and e-sports management, taking on the challenge of creating new value in all fields related to games and further spreading the fun and enjoyment of games.
Practical details
- Address: 4th floor, Animate Akihabara ANNEX, 4-3-1 Sotokanda, Chiyoda-ku, Tokyo 101-0021
- Nearest station: JR Akihabara Station, Electric Town exit
- Opening hours: Weekdays 10:00–21:00; weekends and public holidays 10:00–20:00 (same as Animate Akihabara ANNEX)
- Phone: 03-5209-3330 (Animate Akihabara)
- Opening date: 12 September 2026 (Saturday)
- Coupon validity: until 18 October 2026, 23:59, for a single order of ¥3,000 or more (tax included) on the ebten EC site
- Official sites: ebten online store, ebten X (Twitter), Animate Akihabara